In conversation with Bill Moggeridge, NESTA, London

In conversation with Bill Moggeridge, NESTA, London

In conversation with Bill Moggeridge, NESTA, London, originally uploaded by Craig Grobler.

From Spy.co.uk:
What can businesses keen to innovate and improve draw from design? From the Cox Review and the Stanford d.school, BusinessWeek magazine to the Institute of Design Strategy Conference, the role of design in business has taken on new dimensions. From offering new ways for executives to think, to informing corporate strategy, from creating new models for organisational design to providing new sources of revenue, it is argued by many leading thinkers that design thinking and methods are increasing in relevance and significance.

Bill Moggridge will present his thinking on this subject, drawing on his pioneering work as co-founder of IDEO and his insights offered in his recently published book Designing Interactions (MIT Press). Then, in conversation, Nico Macdonald will investigate these issues with Mr. Moggridge. We will then open up to an audience discussion around these themes.

Award-winning designer Bill Moggridge is a founder of IDEO, one of the most successful design firms in the world and one of the first to integrate the design of software and hardware into the practice of industrial design. He has been Visiting Professor in Interaction Design at the Royal College of Art in London, Lecturer in Design at the London Business School, member of the Steering Committee for the Interaction Design Institute in Ivrea, Italy, and is currently Consulting Associate Professor in the Joint Program in Design at Stanford University. Bill’s career has had three phases; first as designer, then as a manager of design, and now as a communicator, working as a writer, graphic designer and video maker. His fascination with design, and with what people want from everyday things, has given him a broad view of the information revolution.

Award-winning designer Bill Moggridge is a founder of IDEO, one of the most successful design firms in the world and one of the first to integrate the design of software and hardware into the practice of industrial design. He has been Visiting Professor in Interaction Design at the Royal College of Art in London, Lecturer in Design at the London Business School, member of the Steering Committee for the Interaction Design Institute in Ivrea, Italy, and is currently Consulting Associate Professor in the Joint Program in Design at Stanford University. Bill’s career has had three phases; first as designer, then as a manager of design, and now as a communicator, working as a writer, graphic designer and video maker. His fascination with design, and with what people want from everyday things, has given him a broad view of the information revolution.