Visit Avatar's Tree of Souls this weekend to celebrate Earth Day

To mark the Blu-ray and DVD release of AVATAR - the biggest film of all time – and Earth Day 2010, Twentieth Century Fox Home Entertainment (TCFHE) is erecting a giant, interactive, replica ‘Tree Of Souls’ at Speakers’ Corner in Hyde Park, London. The visually spectacular exhibit will be live for three days between Saturday 24 – Monday 26 April and officially unveiled by STEPHEN LANG, who stars as Colonel Miles Quaritch in the film.

As the only tree of its kind ever created and the largest fibre optic installation in Europe, visitors will have the opportunity to ‘bring the tree to life’, manipulating its lights and colour by plugging their phones and iPods into the tree. Also, to celebrate the 40th Anniversary of International Earth Day, TCFHE will be planting a ‘real’ tree for every person who directly connects with it (part of a global initiative to plant a million trees worldwide).

The Tree of Souls - which plays a pivotal role in AVATAR - is a giant, moving, interactive tree, with deep spiritual significance to the Na'vi people inhabiting the film’s fictional universe, Pandora. Throughout the film, the characters directly interact with their world through the seeds of the tree and communicate with the biological network that exists throughout Pandora.

How you'll be able to interact with the Tree of Souls:

- The tree is made up of 20 miles of fibre optic cable making it the largest fibre optic installation in Europe

- The tree has 10 movement sensors spread around the tree trunk’s circumference
To give the impression of the tree being ‘alive,’ and to further resemble the tree featured in the film, sensors will pick up movement in proximity to the tree and change the colour and intensity of its fronds the closer people get to or move away from it

- Each area will be autonomous so multiple people will be able to react with different areas
Local Wifi networks within the tree will deliver content to enabled Wifi phones, including:
o a website locally hosted in the tree will be enabled to deliver content/assets to compatible mobiles
o the website will have a form to link with the ‘plant a tree’ initiative.
o a screen embedded in the tree’s trunk will display the names of people who have had a tree planted
o through the website, members of the public will be able to turn the tree to a specific colour , chosen from a palette of colours

- A Bluetooth Network will allow members of the public to upload photos taken on camera phones which will be which will be displayed on the screen
Sound to light – members of the public will be able to plug their

The UK’s ‘real-life’ Tree of Souls will be re-created using 20 miles of fibre optic branches. Sensors within the tree’s trunk will change the colour and intensity of its glow in response to movements made by visitors to the tree. Local Wi-Fi and Bluetooth networks will allow members of the public to upload images and messages to a screen built into the tree, as well as being able to make social networking status updates with an Earth Day message, via their mobile phones. In addition, by plugging portable music systems including iPods, Mp3 players and phones into the tree, it will glow and pulsate in time with the music being played. Anyone who qualifies to have a tree planted will see their names displayed on the screen within the Tree of Souls.

Avatar is out on Blu-ray and DVD on April 26.

Visit Avatar's Tree of Souls this weekend to celebrate Earth Day

Where
Speakers’ Corner in Hyde Park, London.

When
6:10, Thurs 4 Feb, 2010 Sat 24 – Mon 26 April, 2010