Upcoming: Joseph Gordon-Levitt's HitRECord at The Movies: BFI, London

Taking time out from filming Chris Nolan's The Dark Knight Rises - Joseph Gordon-Levitt is bringing his HITRECORD.ORG project to the London's BFI for one night only.

Grab your cameras and head to BFI Southbank to join Joseph Gordon-Levitt for an interactive evening of original short films, live performance and collaborative RECording. hitRECord is an on-line, open collaborative production company of artists (43,000 and growing!) all under the direction of the company's founder, Joseph Gordon-Levitt. On hitRECord, artists are encouraged to contribute writing, photography, films, animations, music, any creative media in fact, which can then be utilised or remixed by other members in an open creative exchange. Following sell out events at Sundance and SXSW festivals hitRECord come to London for a special one off evening of movie watching and movie making. Are we RECording?

What is hitRECord?

"RegularJOE here. The old media tends to call me Joseph Gordon-Levitt, that being my name and all. Here in the new media, I hit that round red REC button on a regular basis.

HITRECORD.ORG is a project I started almost five years ago now, and in 2010, we evolved into a professional open collaborative production company. We create and develop art and media collaboratively here on our site. Even this introductory video is the remixed result of a great many contributions. So rather than just exhibiting and admiring each other's work as isolated individuals, we gather here to collectively work on projects together. Videos, writing, photography, music, anything -- we call them all RECords.

Now and then, when I think something we've made has come out especially well, I approach the traditional entertainment industry to turn our work into money-making productions; and then we share any profits with the contributing artists.started almost five years ago now, and in 2010, we evolved into a professional open collaborative production company. We create and develop art and media collaboratively here on our site. Even this introductory video is the remixed result of a great many contributions. So rather than just exhibiting and admiring each other's work as isolated individuals, we gather here to collectively work on projects together. Videos, writing, photography, music, anything -- we call them all RECords.

HitRECord at The Movies: BFI, London

Where:
BFI Southbank, Belvedere Road, London, SE1 8XT

When:
8:30pm, Sat 2 July, 2011

More info:
Over at the BFI website

Shhh.... Secret Cinema is back this November

Secret Cinema the daddy of immersive cinema is back. And this November is seems as though they have pulled out all the stops.

I have been following their movements as closely as I can in the run up to their November screenings and I have to say that their November campaign is one of the most intricate and well thought out experiences yet. Top viral marketeers (I'm talking to you Dark Knight, Tron, etc.) could learn a thing or two from this month's campaign.

I've been sworn to secrecy, well it is Secret Cinema after all - but I can now let you know the following..

SECRET CINEMA CREATE A VIRTUAL WORLD

11TH – 21st NOVEMBER 2010

In Partnership with Windows® Phone

Secret Cinema is back. For this month’s immersive cinema
experience over 50,000 people join a virtual world. Visit the New Well
Being Foundation website, listen to the Wellbeing radio or call the
Wellbeing telephone line.

The journey begins here…

Please log onto:

www.thenewwellbeingfoundation.com

To get you into the mood I have lifted the following clips from their Facebook page here

Previously I have taken pleasure in guessing what the screenings are going to be and I have some guesses on what this months film could be, but in the spirit of Secret Cinema I'm telling no one.

Shhh.... Secret Cinema is back this November

Where:
It's a secret

When:
Yea, that's a secret too

More info:
All is revealed at http://www.secretcinema.org/