The ICA is proud to present Memory Cloud by Minimaforms (www.minimaforms.com), an incredible transient light environment set to transform London's Trafalgar Square in October. Memory Cloud is based on smoke signals - one of the oldest forms of visual communication, for three nights the public will be invited to participate by sending text messages that will be grafted onto plumes of smoke. Fusing ancient and contemporary forms of communication, Memory Cloud creates a dynamic hybrid space that will project personal statements as part of an evolving text, animating the built environment through conversation.
The method of textual inscription works with light as virtual ink that perceptually writes and erases through a cinematic interplay with the external environment. Memory Cloud aims to motivate social interaction through the construction of an environment that is given form through a collective act of writing space.
More info here! http://www.minimaforms.com/memorycloud/
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