The Empire, Leicester square, London for Cloverfield

"Multiple sightings of case designate "Cloverfield". Camera retrieved at incident site "US-447", area formerly known as "Central Park."

Cloverfield at The Empire, Leicester square, London, originally uploaded by Craig Grobler.

Cloverfield is a 2008 monster/horror film directed by Matt Reeves, produced by J. J. Abrams and written by Drew Goddard.

Before the film's release Paramount Pictures carried out a viral marketing campaign to promote the film. The campaign included viral tie-ins similar to Lost Experience.The film follows five young New Yorkers attending a going-away party on the night that a gigantic monster attacks the city. First publicized within a teaser trailer in screenings of Transformers, the film was released on January 17 in New Zealand and Australia, on January 18 in North America, on January 24 in South Korea and on February 1 in Ireland, in the UK and in Italy. In Japan, the film was released on April 5. This film has been nominated for a UL Media Award for "Best Dramatic Film."

VFX and CGI were performed by effects studios Double Negative and Tippett Studio. The film has grossed $29,259,507 in DVD sales, bringing its total film gross to $199,861,825.

The Empire
The Empire is a large cinema on the north side of Leicester Square, in the City of Westminster, London. It is one of many large cinemas in, and adjoining, the square which are used for film premières and first runs. The original structure was built in 1884, as a theatre, designed by Thomas Verity. In common with many of the cinemas that are now in the square, parts of the original structure may still remain, but are hidden by its modern adaption.

The Empire 1 screen is the largest, with a seating capacity of 1330 since its last major refurbishment in the mid-1960s. Empire 2, seating 349, was formerly a separate cinema called The Ritz, located below ground. Since the 1960s refurbishment, the screen has been part of The Empire (although it had a separate entrance until a small refurbishment in the mid-1980s). Empire 3 is a small screen with only a 77-seat capacity. In spring 2008, two further small screens were added; Empire 4 with 96 seats and Empire 5 with 50 seats. Empires 1, 4 & 5 support digital projection.

For a period in the early-to-mid 1990s, the Empire 1 was notable for the short sound-and-light show, involving laser projections onto the curtains and walls, that preceded the start of each programme.

In October 2005, the Empire was sold to Empire Cinemas Ltd, along with ten other cinemas around the UK, following instructions from the Office of Fair Trading that Terra Firma Capital Partners divest of 11 cinemas in order that their acquisition of United Cinemas International go ahead.

On 2 April 2006, Irish newspapers reported that all of theatres which were recently acquired by Empire Cinemas will be rebranded under the Empire brand.

In the Summer of 2006, the Empire 1 sound system was completely overhauled, installing a 56 kilowatt THX certified sound system. At the same time as this the screen size was expanded by approximately 4 metres.