"From Marriott to Motorola, Audi to Apple, companies around the world are trying to differentiate themselves with "design-led" offerings. How do creative directors and designers go about reshaping corporate images in this way?"
Speakers:
Frank Stephenson, Alfa Romeo
Steve Ridgway, Virgin Atlantic
Nick Jones, Soho House
FT Moderator:
John Gapper, chief US business commentator
Co-hosted by the Financial Times and the London Design Festival
FT Business of Design Talks: Branding with Design
Where
Royal Festival Hall
Southbank Centre, Belvedere Road, London
When
8:10am, Weds 19 Sep, 2007
More info The London Design Festival
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